Mattel Announces All-New “K-Pop Demon Hunters,” “Monster High,” “Masters of the Universe,” “Jurassic World” Collectibles, available at San Diego Comic-Con 2026

Mattel a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, has announced an extraordinary lineup of action figure collectibles and dolls from Mattel Creations exclusively first available at San Diego Comic-Con, celebrating the pop culture worlds of Netflix’s KPop Demon Hunters, as well as Monster High®, Universal Pictures and Amblin Entertainment’s Jurassic World, and Masters of the Universe®.

Each collectible will be available at the Mattel merchandise booth (#2945) at the San Diego Convention Center and on MattelCreations.com starting Thursday, July 23

Check out the items that will be available:

KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey “How It’s Done” Collectible Set | SRP: $50

  • There’s nothing worse than your ramyeon getting cold because demons decided to ruin the vibe with their presence. HUNTR/X figures, in 4-inch scale and featuring shimmery, chibi-style details, know the feeling all too well, but these KPop Demon Hunters don’t skip a beat. Fans can take home the epic moment Rumi, Mira and Zoey defeat demon flight attendants mid-carb-load. After the successful battle, the jet is wrecked. They’ll have to jump. Right after one last bite. Because sealing the Honmoon is important, but finishing your ramyeon is non-negotiable.

Monster High® Skullector™ Lagoona Blue™ Doll | SRP: $80

  • For this year’s San Diego Comic Con, Monster High™ Ghouls Rule™ returns with Lagoona Blue™ hosting a masquerade at the Eerie Aquarium. Every Halloween monsters and humans come together to skelebrate, and this year Lagoona was nominated as the party committee chair! She has a few months to organize the beast bash ever, and the first item on her agenda is… her lurk! Luckily, she’s already dreamed of the perfect outfit: she’ll arrive in an iridescent, wave-like gown with fin sleeves, skeletal eel accents, slouchy netted boots, and an angler fish mask—delivering an eerie, ocean-inspired look made for the spotlight. 

Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor | SRP: $25

  • Celebrate 25 years of Jurassic Park III with this San Diego Comic-Con Hammond Collection Velociraptor, featuring comic-inspired deco and highly detailed sculpting. With multiple points of articulation for dynamic posing, this figure is designed for display. It comes packaged in a premium window box with an illustrated comic-panel backdrop, making it a must-have for Jurassic Park fans. 

Masters of the Universe® Chronicles™ Gym Bro Skeletor® Action Figure | SRP: $50

  • Masters of the Universe® introduces Gym Bro Skeletor®, a reimagining of the iconic villain with a bold, gym-inspired twist, referencing a memorable moment from this summer’s film. Fully articulated for powerful, expressive poses, this figure is built for dynamic display and over-the-top workout positions. Complete with irreverent-themed packaging, Skeletor is ready to crush his enemies—and his fitness routine. 

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