Crumbl, the fast-growing dessert brand redefining the cookie category through creativity and flavor innovation, announced its limited-time partnership with the best-selling video game of all time, Minecraft, bringing the world of Minecraft to the Crumbl menu for one week only.
Available August 31 through September 5, Crumbl x Minecraft features a lineup of freshly baked, square desserts inspired by Minecraft mobs, blocks and biomes, including the Bee, Enderman, Creeper, Grass Block, Cherry Blossom Grove and Chicken. Marking Crumbl’s first-ever character license, the collaboration also includes a limited-time Crumbl x Minecraft box and rare, collectible Crumbl x Minecraft Mystery Spoons, available in the US while supplies last.
The limited-time lineup includes:
- Minecraft Grass Block Cake – A square cinnamon vanilla cake coated in chocolate crumb streusel and a cinnamon brown sugar topping, layered with brown cream cheese frosting, topped with grass-textured frosting and finished with a non-edible Minecraft topper.
- Minecraft Creeper Key Lime Sandwich – A square lime cookie sandwiching a layer of lime frosting, coated in green sprinkles and finished with a Minecraft creeper topper.
- Minecraft Lemon Poppyseed Cookie – A square lemon poppyseed cookie topped with lemon curd and lemon buttercream, then finished with a non-edible Minecraft bee topper.
- Minecraft Cookies & Cream Sandwich – A square chocolate cookies & cream cookie sandwiching a purple marshmallow mousse, loaded with brownie pieces and more cookies & cream pieces, and finished with a non-edible Minecraft enderman topper.
- Minecraft Cherry Blossom Cookie – A square pink cookie mixed with maraschino cherries, topped with cherry cream cheese frosting mixed with maraschino cherry purée, sprinkled with cookie crumbs and finished with a non-edible Minecraft pig topper.
- Minecraft Cookie Butter Cookie – A square marbled spiced cookie butter cookie topped with melted cookie butter, cinnamon vanilla and cookie butter frostings, finished with cookie butter crumbs and a non-edible Minecraft chicken topper.
Plus, collect all four of the ultra-rare Crumbl x Minecraft Mystery Spoons!
As part of the collaboration, guests in the U.S. can also collect Crumbl x Minecraft Mystery Spoons, featuring one of four Minecraft-inspired designs: diamond sword, wooden shovel, golden axe or iron pickaxe. One Mystery Spoon will be included with qualifying in-store only 6-Pack orders and two will be included with qualifying 12-Pack orders, while supplies last, pre-orders not eligible.