It’s happening, Taco Bell and Olivia Rodrigo are teaming up to launch, You Seem Pretty Pink for a Baja Blast, debuting August 29 exclusively at Live Más Cafés before arriving at Taco Bell restaurants nationwide for a limited time on September 24.
The collaboration will also come to life through limited-edition merchandise, immersive fan experiences and a first-of-its-kind activation at Olivia’s inaugural Daisy Chain Fields Festival on August 29.
Inspired by Olivia’s favorite flavors, Taco Bell blended the signature tropical lime taste of MOUNTAIN DEW Baja Blast with the refreshing flavor of pink lemonade, creating a vibrant pink twist inspired by her new musical era. Plus, the collaboration extends beyond the beverage itself, with a playful name inspired by Olivia’s new album and custom Pretty Pink packaging designed to capture her unmistakable aesthetic.
