Watch the Trailer for HBO Max’s Streetwear Competition Series ‘THE HYPE’ Streaming on August 12th

HBO Max has released the trailer and key art for THE HYPE, a streetwear competition series debuting THURSDAY, AUGUST 12, where fashion visionaries elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style.

Produced by the Emmy®-winning team at Scout Productions, Speedy Morman hosts the eight-episode season, which will feature co-signers, including Grammy-nominated recording artist and designer, Offset; creative director and founder of Bephies Beauty Supply,  Bephie Birkett; and Emmy® nominated costume designer and renowned stylist, Marni Senofonte.

The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art, and lifestyle to refine the idea of a “runway” and the balance between art and commerce. The series will also feature special guests including A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa.