Taco Bell is bringing Tajín’s iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession.
A collaboration this bold calls for a partner who genuinely lives the flavor. After joining Taco Bell’s fan community at Live Más LIVE earlier this year, Peso Pluma brings his longtime Taco Bell fandom and lifelong love of Tajín to the menu. He also got a first taste inside Taco Bell’s Test Kitchen, giving the lineup his stamp of approval.
Starting NOW, the Tajín Taco, Tajín Cheesy Gordita Crunch, and Tajín Pineapple Strawberry Freeze will debut nationwide at Taco Bell, bringing Tajín Clásico Seasoning’s unique blend of 100% natural chiles, lime, and sea salt to three Taco Bell icons.
If you’re like us and put Tajín on everything, this lineup was made for you. For everyone else, it’s the start of their next flavor fixation. The full lineup includes:
- Tajín Taco: Features a crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa for $2.99*. Each Tajín Taco comes with a Tajín Clásico Seasoning packet.
- Tajín Cheesy Gordita Crunch: Brings the same obsession-worthy seasoning to one of Taco Bell’s most beloved formats, layering a warm, pillowy flatbread with a blend of mozzarella, pepperjack and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa for $5.99*. Served with a Tajín Clásico Seasoning packet.
- Tajín Pineapple Strawberry Freeze: Blends tropical pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy, and bold all at once. The Tajín Pineapple Strawberry Freeze is available in 16 oz. for $3.99* and 20 oz. for $4.19*.
For fans who believe Tajín always belongs within arm’s reach, Taco Bell, Tajín and Peso Pluma are turning that ritual into a limited-edition bag charm set made to be carried, clipped and shown off. Available exclusively through Tuesday Drops in the Taco Bell app, the collectible set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma’s logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life.
To celebrate the new menu lineup, 400 limited-edition bag charm sets will be up for grabs exclusively through Tuesday Drops in the Taco Bell app.** Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2 PM PT for a chance to score the one-of-a-kind accessory kit, available while supplies last.
