Doritos and Marvel Studios’ Spider-Man: Far From Home are teaming up for a global action-packed promotional partnership.
In more than 35 markets around the world, Doritos will launch a global marketing campaign offering fans a chance to boldly embrace their inner superhero.
True to the global setting of the film, the Doritos and Spider-Man collaboration will bring excitement to fans around the world. The fully integrated global Doritos promotional campaign will include on-pack design, in-store displays, TV creative, unique digital content and sweepstakes. Doritos packaging in markets across North America, Latin America, Egypt and Asia will feature exclusive images and thematic from the film, launching worldwide in early July.
In more than 20 countries including Australia, Mexico and Colombia, fans will be able to snack on unique limited-edition Spider-Man: Far From Home themed Doritos that are the hero’s signature color – red.
In North America, the “Spidey-Sense Challenge” will allow fans to participate in an online game where users playing as Spider-Man will run a series of web-shooter training courses in various cities featured in the Spider-Man: Far From Home film. As an added bonus, specially marked Doritos products in select markets will contain codes that can be entered for an opportunity to win unique superhero inspired prizes, including a grand prize European trip for two.*
* No Purchase Necessary. Void where prohibited. See promotion dates, details and entry rules, as they will vary by market.
Spider-Man: Far From Home swings into theaters on July 2nd.