Peacock x Will Smith Unveil New ‘BEL-AIR’ Super Bowl Spot

Peacock is gearing up for the premiere of its highly-anticipated new series BEL-AIR, and to celebrate they’ve teamed up with Will Smith to unveil a new spot that will air during Super Bowl LVI.

The Fresh Prince of Bel-Air touched an entire generation in the ’90s. 30 years later, Bel-Air is returning to make its impact on a new generation with a fresh perspective, turning to the fans from across the world for inspiration. ArtClass and its newest spot is showing us how, with a remix on the iconic theme song.

Set in modern-day America, Peacock’s new one-hour drama series Bel-Air imagines the beloved sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will’s complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. As these two worlds collide, Will reckons with the power of second chances while navigating the conflicts, emotions, and biases of a world far different from the only one he’s ever known.

Executive produced by Will Smith, and inspired by Morgan Cooper’s viral trailer that reimagined the iconic, culture-defining ‘90s sitcom, Bel-Air takes a fresh and raw approach to this world of swagger, style, and aspiration, while exploring Will’s complex journey through a current lens.

The new series features an ensemble cast that introduces Jabari Banks as Will and a creative team that includes Cooper, who serves as director, co-writer, and executive producer, and co-showrunners and executive producers T.J. Brady and Rasheed Newson.