Greenlight® Financial Technology, Inc. (“Greenlight”), the family fintech company on a mission to help parents raise financially-smart kids, announced its Big Game debut with a new ad campaign starring Emmy®-winning actor and comedian Ty Burrell.
The campaign shines a light on the importance of financial literacy and aims to entertain and inspire millions of families nationwide to learn about the world of money together with Greenlight. Ty Burrel said:
It’s great when comedy can help draw attention to something as important as financial literacy. I love Greenlight’s mission to help parents teach their kids about money and make it easier for families to learn together.
The campaign uses humor to exaggerate what can happen when an adult grows up without financial education — ultimately, demonstrating the tremendous value Greenlight brings to help parents raise financially-smart kids. In the commercial, titled “I’ll Take It,” Ty Burrell plays an over-the-top, extravagant version of himself who makes a series of outrageously poor, wacky financial decisions, purchasing everything from a hot air balloon with his face on it to a jetpack to a pegasus. The 30-second spot features nearly a dozen action-packed, comedic vignettes before Ty’s character suddenly learns he’s out of money. The film then shows a Greenlight family, in contrast, who has learned how to earn, save, spend wisely, invest and navigate the world of money together.
Tim Sheehan, co-founder, and CEO of Greenlight, said:
Parents know it’s important for their kids to learn about money, but many don’t know where to start.
At Greenlight, we aim to create a world where every child grows up with the financial education they need for a bright future. Our presence at the Big Game is an incredible milestone that allows us to advance our mission to empower millions more parents to raise financially-smart kids.