Renowned actress Millie Bobby Brown launches new fashion line, florence by mills fashion, in collaboration with Delta Galil USA, a leading global manufacturer and owner of fashion companies including Splendid®, 7 For All Mankind®, P.J. Salvage, and more.
Designed for Millie’s generation to launch a self-confidence revolution in ready-to-wear fashion, the inclusive, intentional styles are made to make you happy. Each product is cloud-soft to the touch, moves with you, and made with thoughtful fabrics that feel good on your skin.
Millie Bobby Brown, founder of florence by mills fashion said:
Always finding new ways to meet the needs of my generation through the expansion of florence by mills, I created florence by mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes.
It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.
The brand will be launching its first collection drop online in the U.S. and UK, available in early February. Following the initial launch, consumers can expect frequent drops every month. Pricing will range from $8–$95, depending on the article of clothing. The first drop will be loungewear- and basics-focused, including oversized crew sweatshirts, tanks, and short sets.
Millie Bobby Brown named florence after her great-grandma: a woman who embraced herself and did things that made her happy all her life. florence is about defining fashion on our own terms. No rules. No struggle toward perfection. No boring standards. florence by mills fashion is for the Gen Z’ers who want a brand that is fun, playful, and encourages them to embrace their individuality, while constantly encouraging them to be themselves through each life stage and evolving needs, just like florence by mills beauty.