On Feb 1st, the NHL’s biggest names and brightest stars are headed back to Toronto for the 2024 NHL® All-Star Weekend. This will be the first time the event has been held in Toronto in 24 years and the Cheetos brand is celebrating in a way that only Cheetos can – with a 16-ft statue dropped in the middle of Toronto’s Roundhouse Park.
The “Cheetos Top Cheetle” statue heroes a Bauer Hockey glove proudly displaying Cheetle-tipped fingertips, bringing together two iconic brands set against a backdrop of Toronto’s most recognizable landmark.
The Cheetos Top Cheetle statue will be on display at Roundhouse Park from January 25-30, before moving to the 2024 Hyundai NHL Fan Fair™ for its grand finale at the Metro Toronto Convention Centre from February 1-4.