Hot Topic, the leading destination for music, entertainment, and pop culture merchandise, is excited to announce actress Xochitl Gomez as the face of its new “Take Note” Back-To-School 2023 campaign.
Gomez, who is best known for her roles as America Chavez in Marvel Studios’ Doctor Strange in the Multiverse of Madness and Dawn Schafer in Netflix’s The Baby-Sitters Club, is no stranger to fashion and style. In fact, Gomez styled her own back-to-school looks for the campaign as an attestation to her eclectic tastes.
Starting July 10, 2023, Hot Topic’s “Take Note” omnichannel campaign featuring Gomez will be showcased through window displays and store signage at all 630 Hot Topic locations nationwide, on hotttopic.com, mobile, app, and across the company’s social media channels. Fans can look forward to seeing Gomez in a variety of school looks from graphic tees to outerwear – all reflective of her unique sense of style.
Additionally, from July 10 – July 31, fans will have the chance to enter to win a trip to Los Angeles for a meet and greet and a $1,000 Hot Topic shopping spree with Xochitl Gomez.