Global denim brand Wrangler® announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson.
Wilson will be the face of the Wrangler brand’s fall/winter 2023 women’s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.
As the western movement continues to ride into mainstream fashion, Wrangler is at the forefront of denim trends with new washes and prints on bootcut and flare denim that have been crucial to the brand’s core for decades. The upcoming Wrangler fall/winter collection will be available nationwide and on Wrangler.com beginning in July. Key styles that Wilson can be spotted in include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops.
The brand will continue to team up with Wilson in 2024 with Wilson as the face of Wrangler women’s next spring and a Wrangler x Lainey Wilson Capsule Collection expected in the fall of 2024.