This holiday season, Vince Camuto launches a partnership with Universal Pictures’ Pitch Perfect 3.
Now graduated from college and out in the real world where it takes more than a cappella to get by, the Bellas return in the next chapter in the beloved series that opens in theaters December 22. The Vince Camuto Holiday 2017 Campaign, inspired by Pitch Perfect 3, will run from November 16, 2017, through January 31, 2018.
Vince Camuto’s full-scale promotional campaign includes a festive Pitch Perfect-inspired holiday video, national print and digital media, out-of-home billboards, digital content, a social media campaign, brand site takeover, multiple sweepstakes, giveaways, and in-store promotions with retail partner Dillard’s.
Celebrating the themes of Pitch Perfect 3, the video opens with the Vince Camuto singers—a group of close friends gathered in New York City, eager to perform together. The friends meet in an iconic downtown nightclub where they hit the stage. As the curtain opens, a spotlight tracks the group dazzlingly dressed head to toe in the Vince Camuto Holiday Collection. When they break into a rocking holiday rendition of Haim’s “Want You Back,” it becomes a full-on celebration. Unsurprisingly, they totally crush it.
In casting the video, Vince Camuto looked for enthusiastic singers who embodied the spirit, friendship and infectious energy of Pitch Perfect 3. Among the talent are American Idol finalist Pia Toscano—currently performing with Jennifer Lopez in Lopez’s first Las Vegas residency—and YouTube rock ’n’ roll artist Vanessa Milanesi. The cast also includes Kelsey Elliott, a model and performer who found her passion appearing in musicals as a child; Malaiyka Reid, who has performed in music videos with Madonna and on Broadway; hip-hop dancer Lily Davis; and model and former Miss Oklahoma Teen USA Jessica Lee.
Vince Camuto’s Holiday Campaign video, inspired by Pitch Perfect 3, will be distributed online, in-store and through Taxi TV and JetBlue DIRECTV.
