You don’t need therapy, you just need Taco Bell.
Taco Bell launches L.O.C.O.S., a first-of-its-kind for the brand global platform built to rally around fans in the emotional aftermath of moments such as culture’s most heated showdowns, personal victories, meltdowns, crushing breakups and more.
Activating in two modes, Celebration Mode and Support Mode, the platform will bring fans ways to earn tacos and rewards through the Taco Bell app plus real-world experiences in select international markets. And while kickoff is the launch point, L.O.C.O.S. is built to go beyond it, showing up wherever culture creates rival sides, high stakes and fans in need of a taco to supercharge or take the edge off their feels.
Introducing the L.O.C.O.S. Game:
From NOW through July 13, Taco Bell Rewards Members in the U.S. can head to the Taco Bell app to play L.O.C.O.S., a personalized gamified experience built around the two emotions of fandom: celebrating the win or recovering from the loss.