Youth To The People, the pro-grade vegan skincare and lifestyle brand known for its innovative superfood and science-backed formulas, announce GRAMMY-nominated singer and songwriter Omar Apollo as its first-ever voice of the brand.
Apollo—a longtime fan of the brand’s cult favorite Superfood Cleanser—will go “on air” as the voice of Youth To The People (YTTP), with the re-launch of its Superfood Air-Whip Moisture Cream, and will step up to the mic for the brand’s best selling Cleanser, Air-Whip, and upcoming category-expanding launches.
Apollo said:
I’m so excited to be the first brand voice at Youth To The People.
I’m inspired by the brand and everything they bring to the skincare industry and beyond. I’m looking forward to sharing more about the products I love and use every day.