Get ready, the search for the next great pop band is about to begin.
On Sunday, September 13th, “La Banda,” the music-based reality-competition developed by Univision Communications Inc. (UCI), Simon Cowell’s SYCO Entertainment and Haim Saban’s Saban Brands is set to premiere on the Univision Network at 8 p.m. ET/PT (7 p.m. Central).
With a new take on the singing competition show format, “La Banda” will search the U.S. and Puerto Rico to put together the ultimate Latino super group. Representing all Hispanic cultures, contestants will compete for their place in “La Banda” and for a coveted recording contract with Sony Music Latin, label home to the most prolific Latin music artists, and Simon Cowell’s SYCO Music, the recording label responsible for some of the world’s biggest selling artists, including One Direction. Ricky Martin will manage the winning band.
“La Banda” is executive produced by Simon Cowell and Ricky Martin, who also serves as a judge alongside Laura Pausini and Alejandro Sanz, and is hosted by Alejandra Espinoza. Additional producers include: Kelly Belldegrun (SYCO Entertainment), Nigel Hall (SYCO Entertainment), Gert Verpeet (FremantleMedia Latin America), Treicy Benavides (FremantleMedia Latin America), Cisco Suárez (Univision Network) and Macarena Moreno (Univision Network).