Topgolf Entertainment Group, a global sports, and entertainment company, and Rovio Entertainment, creators of the Angry Birds franchise, announced a partnership to bring gaming’s most enraged birds to select Topgolf venues this fall.
Representing a first-of-its-kind interactive golf experience with an international sports and entertainment company, the experience is aimed at delivering humor and fun for families and friends.
The experience will utilize Topgolf’s exclusive Toptracer ball-tracing technology to blend the physical act of hitting a golf ball with the digital, physics-based destruction that Angry Birds delivers. Taking on a variety of light-hearted challenges, Topgolf Guests will be able to partner with much-loved Angry Birds characters Red, Chuck, and Bomb to demolish virtual structures placed on the Topgolf targets.
Angry Birds started as a popular mobile game in 2009 and has since evolved into one of the world’s most loved entertainment brands, covering games, blockbuster movies, animated series, location-based entertainment and more. In total, Angry Birds mobile games have been downloaded over 4.5 billion times.