The renowned public relations agencies THE 3 COLLECTIVE, based in the United States, and PARTE 1 of Mexico, announced a partnership with the main objective of offering a portfolio of communications focused on artists in the United States and Mexico.
Based in Los Angeles, The 3 Collective is a boutique public relations agency with more than 20 years combined experience working with the most important names in Latin entertainment in the United States, among which include Juanes, Enrique Iglesias, Jesse & Joy, Domino Saints, and Elena Rose, as well as the complete artist rosters of the Rancho Humilde, Empire Latino, and Rebeleon Entertainment labels. This year The 3 Collective will lead communications for the U.S. concert tours of Marco Antonio Solis, Pepe Aguilar, and for the Mexican artists Paulina Rubio and Alejandra Guzmán.
Mónica Escobar, cofounder of The 3 Collective said:
It’s an honor for The 3 Collective to team up with an agency as prestigious as PARTE 1, who really knows the Mexican market, which is without a doubt one of the most important in Latin America. This is also great news for the world of public relations, because it demonstrates the tremendous opportunity that arises when you join forces.
With almost 10 years in the market, PARTE 1 is an agency specialized in public relations, press, crisis management, and media training focused on the music industry and based in Mexico City. Standing out on their extensive client list are important names in Latin music, such as Pepe, Ángela and Leonardo Aguilar, Los Tigres del Norte, Margarita “La Diosa de la Cumbia”, Rio Roma, and the group Domino Saints, rising urban stars of 2021.
Mario Larios, CEO of PARTE 1 said:
In the world of public relations, specifically in the music industry, this type of cooperation has never been seen before. For that reason, this partnership isn’t just important for us as businesses, but also for the PR industry in general, because it opens the door for future collaborations that will contribute to a wider distribution of music throughout the continent.
Right now both companies are working on planning two events in Mexico City and Los Angeles during which they will officially present their partnership, as well as a specialized seminar where they will speak to the significance and benefit of this type of collaboration for the industry.