Skechers Collaborates With Goodyear on Footwear

Global footwear powerhouse Skechers has announced a new collaboration with The Goodyear Rubber & Tire Company.

The shoes, featuring Goodyear Performance Outsoles, are designed for durability with long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction.

This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing tires – available in the U.S. and Canada – the Assurance® WeatherReady®, Eagle® Exhilarate® and Eagle® Enforcer® All Weather® and the Assurance ComfortDrive®.

Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail, and work footwear categories for men and women, as well as kids’ styles.