Reese’s is introducing the all-new Caramel Big Cup in its all-new big game ad.
For the first time in a Big Cup, Reese’s is layering gooey caramel into its beloved peanut butter cups – a mouth-watering upgrade to the already amazing combination of chocolate and peanut butter perfection. So, don’t panic Reese’s lovers and friends; the classic Reese’s Peanut Butter Cup isn’t going anywhere – you’re just getting another option to love.
To introduce this game-changing confection, Reese’s brand will return to football’s biggest stage for the first time since 2020 with a:30s spot, produced by Erich & Kallman. Narrated by Reese’s super fan, Will Arnett, six neighborhood friends are taken on an emotional rollercoaster as they gather for the Big Game. As they gear up for kick-off, the group hears of changes coming to their beloved Reese’s Peanut Butter Cups, and pandemonium ensues. The exaggerated, yet relatable reactions (Reese’s fans, you get it) only stop when it’s revealed that Reese’s isn’t changing, it’s just getting an upgrade with the introduction of the ultimate trio of chocolate, peanut butter AND CARAMEL. That’s a move everyone can yell ‘YESSSSSSSSSSSSSSSSS!’ for.