Hello Sunshine, the media company founded by Reese Witherspoon, unveiled Reese’s Book Club (RBC) App which will provide members with a space to celebrate, explore, and connect with each other through a shared love of reading.
The RBC app also supports and directly connects RBC members to The Readership, a pay it forward platform on a mission to elevate diverse voices and get more people reading. Through the App, RBC members will be the first to hear about Reese’s book picks and will enjoy access to many surprise giveaways, first dibs on merchandise, and more. The app will host events, discussions, and meet-ups that give their community a way to connect with authors and fellow book lovers, including Reese.
Witherspoon had this to say:
Since we launched Reese’s Book Club, we’ve shown that our books have the power to spark discussions, make us laugh when we need it most, and bond us over something bigger than ourselves, all while celebrating diverse voices that put women at the center of their stories.
Through Reese’s Book Club App, we are able to forge even deeper connections with our community by providing a new platform for our book club members to engage with these stories and each other. We are also thrilled to harness the collective power of this incredible community to keep spreading the joy of reading by paying it forward and committing 100% of all profits generated through activities facilitated in-app to The Readership, our platform to amplify diverse voices and promote literacy.
Free to download and access, the RBC app allows users to search all of the RBC book picks and will promote its authors and stories on the app beyond the month they’re selected. The app will make it easier for members to buy RBC book picks from their favorite book retailers and in the coming months will launch purchases of exclusive items with all proceeds going to The Readership.
Handpicked by Witherspoon, each RBC selection is announced on the first Tuesday of each month to its loyal community of book lovers. All of the RBC book picks celebrate distinctive women protagonists, both real and fictional, who anchor stories of agency and transformation. RBC also recently introduced a Reese’s Book Club YA pick, which is announced seasonally and is geared towards older teens and adults.