Purpose Toys, the nation’s largest and fastest-growing culture-driven toy company has announced the launch of “Latinistas,” the world’s first and only all-Latina fashion doll line sold market-wide at major retail. That’s not all, they’ve also launched Purpose Toys LATIN, a cultural-focused division founded with the goal of uplifting and celebrating the Latino community.
Designed to reflect the beauty and diversity of the Latino community, Latinistas boasts a variety of skin tones, eye colors, hair colors, varying hair textures, diverse facial features, diversity in heritage, backgrounds, and aspirational interests. Latinistas awaken toy aisles with a dose of cultural authenticity, in a historically culturally ambiguous toy market.
Latinistas will be available at Walmart, Target, and Amazon in August 2023.
