PLAYSTUDIOS the award-winning developer of the playAWARDS loyalty platform and publisher of free-to-play mobile games that offer real-world rewards to players, is thrilled to announce the addition of popular Cirque du Soleil Entertainment Group productions.
The myVIP Rewards store will reintroduce one of its most popular experiences – The Beatles LOVE – as well as welcome two dazzling new rewards with Mystère and Blue Man Group, the latter of which will include shows in Las Vegas, Chicago, and New York. The incredible demand for Cirque’s incomparable live performances from PLAYSTUDIOS’ 6 million monthly active users sparked an interest from both companies to create a new opportunity and expand the exciting options that can be redeemed in the myVIP Rewards Store.
The Beatles LOVE has been one of the most popular rewards in the myVIP Rewards Store since the launch of PLAYSTUDIOS loyalty platform, and after an almost year-long absence, tickets for the experience are available once again. The beloved show pays tribute to the legendary band’s artistic achievements, using real and fictional characters to explore each featured song’s themes.
Mystère is an experience that pushes the boundaries of what dreams and artistry can achieve when fusing together high-energy acrobatics with evocative choreography. Having been seen by over 17 million fans, it set the stage for Cirque du Soleil’s overwhelming success in Las Vegas, and on its 30th Anniversary this year, PLAYSTUDIOS is honored to offer it for the first time in the playAWARDS Rewards Store.
The iconic performances that make up Blue Man Group have been showcased for over 50 million people of all ages, languages, and cultures around the globe, and the experience is now available for playAWARDS members in New York, Chicago, and Las Vegas. As three bald and blue men explore our world, using theater, musical performance, dance, and props that harness immersions of sound and color to create a fantastical experience unlike any other, the audience is rewarded with surprises at every spectacular turn.