NFL has partnered with artist Lucinda “La Morena” Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art.
Hinojos will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, out-of-home (OOH) displays, and more.
Born and raised in Phoenix, Hinojos, also known as “La Morena,” and her family have close ties to the community of Arizona. She embodies the spirit and history of the city. As a Chicana, Native American artist with multicultural roots from Mexico and the Pascua Yaqui, Chiricahua Apache, White Mountain Apache, and Pima (Akimel O’Odham) Tribes, she uses her unique identity and experience to design an intricate, emblematic piece of art that the NFL will proudly display throughout Super Bowl LVII.
The art piece itself features multiple symbols that represent key parts of the culture and history in Arizona. Reflected on the Vince Lombardi Trophy are the White Tank Mountains, which can be seen behind State Farm Stadium, home of the Arizona Cardinals and Super Bowl LVII. In addition, on each side of the trophy, Hinojos depicts a Fancy Shawl dancer and an Azteca dancer to pay homage to the Indigenous tribes in Arizona. Her ultimate goal with her artwork is to unite and shed light on underrepresented communities of color in Arizona.
Another aspect of Hinojos’ partnership with the NFL is a massive mural she will paint in collaboration with Indige Design Collab of Cahokia Socialtech and Artspace, the Indigenous-led platform for creative peacekeeping, and fellow Native American artists Randy Barton of Diné/Navajo descent, Anitra “Yukue” Molina of Yaqui descent, and Carrie “CC” Curley of the San Carlos Apache descent. The team will collectively create the largest Super Bowl mural to date at 9500 square feet. Painted on the Monarch Theatre, the artwork is a symbol of Indigenous collaboration and emphasizes the narrative of community and unity. It will feature meaningful contributions representative of each artist’s respective background, including an Apache Woman, a Diné/Navajo rug pattern, and more.