Alejandro Fernández and MANÁ have come together with Live Nation in support of the victims of the recent flooding in the Pajaro Valley of Northern California by donating a portion of the proceeds from their Bay Area shows to the Community Bridges organization.
The Pajaro Valley and surrounding areas are home to thousands of Latino farmworkers who are suffering from displacement due to the catastrophic storms and flooding caused by the breach of the Pajaro River Levee.
Fher Olvera lead singer of MANÁ said:
At the heart of MANÁ is the belief that our music can be a vehicle for social good. When we heard about the devastating storms and saw our people in Pajaro suffering, we knew we had to help. We encourage our fans to help in any way they can.
Alejandro Fernández added:
My heart breaks thinking of the people of Pajaro who are displaced by these storms. I’m honored that my music and concerts can be a catalyst to bring comfort and aid to this hardworking Latino community and I hope others will join us in helping too.
The artists encourage those who can to join them in helping by donating at https://communitybridges.org/donate/
MANÁ and Alejandro have demonstrated a heartfelt and ongoing commitment to helping the US Latino community. This is the fourth social action collaboration between them in recent years. During the 2020 US Presidential election, the stars joined forces for the “Vota Por Nosotros” get-out-the-vote effort, which encouraged the Latino community to register and vote. The effort was focused on states with large Latino populations like California, Nevada, Arizona and Georgia, which were ultimately decisive in the election outcome.
In 2022, Fernández and MANÁ came together again, this time in support of immigrant rights for the “We Are Home” campaign calling for fair and just immigration policy reform. Later that year, they lent their voices to encourage their fans throughout the US to roll up their sleeves and get vaccinated for the good of the entire community.