Little Caesars, the third-largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL announced a multi-year partnership that names Little Caesars as the Official Pizza Sponsor of the National Football League.
The deal comes about a month before the start of team training camps, the annual unofficial kickoff of the NFL season. The agreement will offer Little Caesars a set of exclusive marketing rights designed to connect the pizza brand with the NFL, its events, and fans. Exciting new components like social media games, new products, new packaging, and unique promotions will be revealed before the start of the 2022 season and continue throughout the course of the sponsorship.
Both organizations have a long history of giving back to the community, and the partnership also includes a charitable giving component. The Little Caesars Love Kitchen®, a big rig pizza kitchen on wheels, will visit key NFL event cities throughout the year. The Little Caesars Love Kitchen has been serving the homeless and hungry since 1985 and has served nearly 4 million people in North America. Little Caesars will partner with the NFL to bring this already highly impactful charitable giving program to key National Football League event cities and provide ongoing post-event community support, including around the 2024 NFL Draft which will take place in Detroit, where Little Caesars is headquartered.