The world’s number one snack brand, Lay’s is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game.
The focus of the campaign is to celebrate Lay’s ongoing partnership with the UEFA Champions League, which runs until 2021.
The 60-second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a fan opening a bag of Lay’s, just seconds before a match is about to kick off. The moment the stadium hears the crunch of the first chip heads swivel away from the game as fans are drawn to the delectable bag, kicking off a race to the delicious chips, while high-energy 50’s swing music begins to play.
In addition to the commercial, Lay’s captured some exclusive on-set moments with each football player. The behind-the-scenes videos prove that even a stray football can’t distract from a delicious bag of Lays.
Furthermore, Lay’s will see its iconic bags transformed with special-edition UEFA Champions League designs, with each football star having their own limited-edition packaging.