Known as one of, if not, the best female rappers in hip hop — Grammy-Award Winning and style icon Lil’ Kim has stepped into the cannabis industry.
During this year’s MJBizCon Week, held in Las Vegas, the Grammy-Award Winning rapper closed the convention by announcing she is partnering with California cannabis companies, superbad, inc., a Vertical Companies affiliate, Carlos Dew, founder of superbad inc. and lifestyle technology platform CampNova with its co-founders Emery Morrison and Marvin Wilcher, to launch Aphrodisiac, a premium line of cannabis consumer packaged goods.
Lil’ Kim said:
I’m excited to be joining forces with Carlos and the superbad, inc. family. Since transitioning from sports and entertainment into the cannabis space, [Carlos] has built a seasoned team around him. I like what I see.
The companies plan to release Lil’ Kim’s line of cannabis products as early as 2022. Merchandise and other accessories are in the works but have not yet been announced. The tech e-commerce, lifestyle platform, according to Wilcher, will release exclusive curated content and swag not available anywhere else.
Beyond the launch of cannabis products, Lil’ Kim aims to use her newfound platform to empower women in the cannabis space by developing workshops that offer guidance, support, and resources centered around the cannabis industry.