On Sunday, October 24th, skateboarders, and LA locals came together at Lot 5 which is located at the GUESS? Inc, HQ in DTLA for the Breastival celebration put on by Pushing for Pink in collaboration with GUESS Originals.
GUESS Originals, a division of GUESS?, Inc. and spearheaded by Brand Partnerships Director, Nicolai Marciano, presented this full-day pop-up festival along with the Pushing for Pink founders, Gary Rodgers and Mathew Matthews.
Rodgers and Matthews founded their non-profit in 2015 as an attempt to nurture the growth of breast cancer awareness and philanthropy among young adults while creating a community to celebrate loved ones who have won, lost, or are currently battling breast cancer.
Sean Carabarin for GUESS?, Inc. 
Sean Carabarin for GUESS?, Inc. 
Sean Carabarin for GUESS?, Inc.
The outdoor activation had the support of other brands including Thrasher. Attendees were able to shop shirts, wheels, skateboards, enamel pins, and shoes, in exchange for donations. A portion of the proceeds made at the event is being donated towards women, men, and families affected by breast cancer.