Grammy-Award winner Lil Baby releases the official music video for his summer heater, “Dead Fresh.”
Directed by previous collaborator Kid Art, the cinematic visual takes the global superstar’s fashion game to new heights with several sharp, crisp looks from world-class designers – he serves a tennis ensemble of a Victor Victor x Eric Emanuel jacket and shorts paired with Prada shoes, commands the golf course in a Jacquemus collared shirt, Bottega Veneta shorts, and Louis Vuitton x Nike Air Force 1s, and sits front row in a mix of Louis Vuitton, Gucci, Balenciaga, and Miu Miu. Blending the high-fashion focus with classic streetwear touches – including accents from Diesel, Kenzo, Supreme, and Mattias Gollin – Lil Baby cements his unique standing at the forefront of music and style.
“Dead Fresh” was produced by the legendary Pharrell Williams, marking the first collaboration between the two Grammy-Award winning hitmakers. A bold, rags-to-riches triumph where Lil Baby recalls his trajectory and revels in the perks of his upgraded lifestyle.