Tuesday night, Jermaine Dupri and So So Def Recordings teamed up with WE tv to host an exclusive red carpet event and screening of the new documentary “Power, Influence & Hip Hop: The Remarkable Rise of So So Def” at The London Hotel in Los Angeles.
Dupri was joined by his father Michael Mauldin, mother Tina Mauldin, daughter Shaniah Mauldin, and celebrity friends Usher, Bow Wow, Da Brat, Larenz Tate, Mona Scott-Young, Jackie Long, Datari Turner, Angel Brinks, Drea Kelly, Buku Abi, ReeMarkable, Eddie George, Miss Lawrence and Antoine Harris as they celebrated the premiere along with guests, media and influencers.
“Power, Influence & Hip Hop” centers on the legendary producer and songwriter as he chronicles the early days of So So Def, and how the collective came to shape Atlanta’s music scene, and influence the entire Hip Hop culture. Featured in the documentary are original interviews with some of Dupri’s closest colleagues and friends like Mariah Carey, Usher, Snoop Dogg, Will.I.Am, Da Brat, Bow Wow, and Nelly, along with never-before-seen archival footage that sheds a whole new light on one of the most revered record labels in music.
Following the red carpet and screening, the celebrities and guests enjoyed an after-party on the rooftop, with music, cocktails, small bites and an ice cream cart. Music was provided by Power 106’s DJ Carisma.
Check out photos, below.
WEST HOLLYWOOD, CALIFORNIA – JULY 16: Mona Scott-Young attends WE tv “Power, Influence & Hip Hop: The Remarkable Rise Of So So Def” celebration and Season 3 of “Growing Up Hip Hop Atlanta” at The London West Hollywood on July 16, 2019 in West Hollywood, California. (Photo by Randy Shropshire/Getty Images for WE tv) 
WEST HOLLYWOOD, CALIFORNIA – JULY 16: Usher attends WE tv “Power, Influence & Hip Hop: The Remarkable Rise Of So So Def” celebration and Season 3 of “Growing Up Hip Hop Atlanta” at The London West Hollywood on July 16, 2019 in West Hollywood, California. (Photo by Randy Shropshire/Getty Images for WE tv) 
WEST HOLLYWOOD, CALIFORNIA – JULY 16: Usher attends WE tv “Power, Influence & Hip Hop: The Remarkable Rise Of So So Def” celebration and Season 3 of “Growing Up Hip Hop Atlanta” at The London West Hollywood on July 16, 2019 in West Hollywood, California. (Photo by Randy Shropshire/Getty Images for WE tv) 
WEST HOLLYWOOD, CALIFORNIA – JULY 16: Da Brat attends WE tv “Power, Influence & Hip Hop: The Remarkable Rise Of So So Def” celebration and Season 3 of “Growing Up Hip Hop Atlanta” at The London West Hollywood on July 16, 2019 in West Hollywood, California. (Photo by Randy Shropshire/Getty Images for WE tv) 
WEST HOLLYWOOD, CALIFORNIA – JULY 16: DJ Cassidy attends WE tv “Power, Influence & Hip Hop: The Remarkable Rise Of So So Def” celebration and Season 3 of “Growing Up Hip Hop Atlanta” at The London West Hollywood on July 16, 2019 in West Hollywood, California. (Photo by Randy Shropshire/Getty Images for WE tv)