Las Vegas mobile developer PLAYSTUDIOS has enlisted one of the biggest, brightest personalities in Hollywood as it enters the popular Bingo genre.
Multiple award-winning actress and host of NBC’s wildly popular reboot of The Weakest Link Jane Lynchtakes center stage in the free-to-play myVEGAS Bingo mobile app. Lynch has begun her limited run as myVEGAS Bingo’s first “Celebrity Caller,” bringing an exciting new dimension to the new PLAYSTUDIOS game. Players will hear Lynch call bingo numbers, celebrate big wins, and inject her signature dry wit into the energetic action.
The partnership also allows players to unlock new Jane Lynch collectible badges as they play their way through the game, and they can exchange loyalty points for exclusive Jane Lynch merchandise, including her celebrated holiday album, A Swingin’ Little Christmas, along with other treats through the myVIP loyalty program.
Additionally, players can use their loyalty points to direct charitable contributions to Direct Relief, one of the organizations that Lynch supports that provides emergency medical assistance and disaster relief in the United States and internationally.
myVEGAS Bingo expands the universe of virtual gameplay and real-world rewards first introduced in PLAYSTUDIOS’ award-winning myVEGAS franchise, with all-new multiplayer social experiences, daily challenges, and an expanded catalog of rewards from a global portfolio of hospitality, entertainment, travel, and leisure brands. As players play their way up and down the virtual Las Vegas Strip, they earn loyalty points that can be redeemed for everything from hotel rooms to food and beverage rewards, exclusive experiences, sought after swag, and more.