Jägermeister x global superstar Post Malone have teamed up to #SAVETHENIGHT, a campaign to help bring life back to nightlife.
To kick-off the campaign, a short film shot by Academy Award-nominated director Zachary Heinzerling was released, it is Post Malone‘s tribute to the local businesses and communities impacted over the past year. Post Malone said:
We wanted to help raise awareness and send support to the whole nightlife community & anyone who’s been affected during these tough times.
All the artists, the creatives, the staff – this is for you.
That’s not all, to celebrate the new campaign, limited edition #SAVETHENIGHT bottles will be available for purchase at select stores worldwide with a portion of proceeds from US sales benefiting NIVA (National Independent Venue Association), and a portion of proceeds from global sales going directly back to artists via Jägermeister’s Meister Fund – a financial support system for artists and creatives from the #SAVETHENIGHT Meister network.
The innovatively designed bottle changes color when frozen at -18˚c and visually represents the efforts of fans, supporters, and nightlife lovers to bring life back to nightlife.
Next up, Post Malone will share his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series, reflecting on the importance of independent venues as a launchpad for his career and for musicians around the world. Post will also participate in an exclusive, intimate virtual meet and greet via a Meister Drop-in on the #SAVETHENIGHT platform, giving a few lucky fans the chance to chat with Post. The award-winning, innovative digital platform on www.save-the-night.com was designed to connect creators and consumers in a personal manner, allowing for deeper connection between artists and fans.