This Spring 2021, GUESS is collaborating with FriendsWithYou on an expansive collection of
colorful silhouettes and fabrication. Global music superstar, J Balvin, stars in the GUESS x FriendsWithYou campaign.
FriendsWithYou is the fine art collective of Samuel Borkson and Arturo Sandoval III, in partnership since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Influenced by the simple perspective that happiness is found in everyday life, FriendsWithYou’s work is designed to be accessible to all. During the last eighteen years, FriendsWithYou has gained international recognition as a pioneer in the field of experiential art, actively working to spread the message of connectivity around the world, with a simple mission to become Friends-With-You.
The capsule features an assortment of statement pieces for men and women, crafted with cool embellishments including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel.
The women’s assortment features a selection of tees, a polo shirt, and short sets with a textured terry cloth and cloud print as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits, and a matching denim set. The color palette consists of rainbow colors in the form of red, orange, yellow, green, and blue. The men’s collection mirrors the women’s bright color palette and features shirts, logo tees, hoodies, and a matching denim set. Accessories including watches and backpacks are also part of the collection. The brand is excited to announce that it will also offer this limited-edition capsule collection to kids.
