Hot Topic, the leading retail destination for music, entertainment, and pop culture merchandise, announces actress Xochitl Gomez as its first-ever Chief Style Officer for Social Collision® – an in-house brand influenced by punk music and fashion.
The appointment comes after Gomez’s successful stint as the face and stylist of Hot Topic’s 2023 Back-To-School campaign, and it reaffirms her ongoing partnership with the retailer. In her new role, Gomez will bring her unique style and Gen-Z flair to the Social Collision® brand.
Gomez said:
I’m absolutely honored and excited to step into the role of Chief Style Officer for Social Collision.
Fashion has always been close to my heart, and I can’t wait to share that love through collections that inspire confidence and allow personal style to really shine.
As Chief Style Officer for Social Collision®, Xochitl Gomez will collaborate closely with the Hot Topic Product Development, Design, and Marketing Teams to design and market Social Collision® fashion drops throughout the year, infusing the collections with her unique perspective and ensuring they resonate with today’s expressive, eclectic youth. Dropping this Spring, her debut collections will feature bold fashion silhouettes characterized by vibrant red pops, iconic star prints, edgy plaid and stripes, and statement-making chains and hardware.