Hasbro unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures, premiering on YouTube in early 2027.
A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little Pony: Friendship Is Magic and featuring beloved characters from that era, this new digital series introduces a fresh creative vision while staying true to the themes that have defined My Little Pony for generations. Through character-driven storytelling and heartfelt adventures, these bi-weekly, 9-minute episode drops on YouTube will explore individuality, belonging and emotional growth as the ponies navigate the everyday magic of friendship together.
Led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, My Little Pony: Forever Friendship introduces a new visual direction for My Little Pony, defined by luminous color, iridescent magic and expressive design rooted in character and emotion.
Developed in collaboration with Lil Critter Workshop and featuring key artistic contributions from acclaimed illustrator Nicholas Kole, the animated series brings a richly imagined vision of Equestria to life, balancing playful charm with emotional depth, while honoring the warmth and heart fans have long associated with the beloved brand.
Bringing the characters to life is a talented voice cast featuring Jenna Weir as Twilight Sparkle, Ava Preston as Rainbow Dash, Kayla Samson as Fluttershy, and Kaya Kanashiro as Pinkie Pie, delivering the warmth, energy, and authenticity that defines this next chapter.
At its core, My Little Pony: Forever Friendship is a story about emotional growth, individuality and the everyday magic of connection. Through heartfelt adventures, humor and evolving friendships, the digital series invites a new generation of fans of all ages into a world where kindness and self-discovery take center stage. The series will come to life through bi-weekly 9-minute episode drops on YouTube, clipped and celebrated across social media platforms, ensuring we reach our multi-generational fans wherever they are.