Miami-born Fun Wine announced that Christina Aguilera will join the team as Chief Culture Officer.
The company, famed for its ready-to-go wine cocktails, has been committed to encouraging creative self-expression since its origins. Working alongside the company’s Founder & CEO, Joe Peleg, Aguilera will also help Fun Wine continue its global expansion across Europe and Asia.
Christina Aguilera, Chief Culture Officer at Fun Wine, said of her appointment:
I am thrilled with this opportunity to be Fun Wine’s, Chief Culture Officer. In addition to being a wine enthusiast, I am a believer in encouraging self-expression, which aligns with Fun Wine’s colorful and creative aesthetic. My first collaboration with the brand will kick off my role as Chief Culture Officer in the most special way, as we celebrate individualism, fun, creativity, and culture with the LGBTQ+ Community for Pride Month on June 8th, 9th and 10th at our Merch Pop-Up Shop!
Founder & CEO of Fun Wine, Joe Peleg shares:
At the heart of the brand has always been this belief that finding and expressing yourself can and should be fun. There is no better person to take this position than Christina as she personifies everything that we care about. We will see Christina spring into action via our first project at LA Pride in June, which will be followed by a packed roster of activities that will take Fun Wine from strength to strength and create a positive change for everyone that the brand touches. Welcome to the team, Christina!