Ellie Goulding x Vevo team up to releases the official LIVE performance of “Brightest Blue,” to celebrate the release of Goulding’s new album Brightest Blue.
Directed for Vevo by the acclaimed Georgio Testi, the performances were shot using a brand new XR “mixed reality” technology which seamlessly mixes actual camera footage with CGI content in real-time.
Vevo’s Official Live Performance series connects artists to their audiences at scale. Through close collaboration with the artist, Vevo creates visuals to give fans a unique take on the original songs. J Balvin, Khalid, Future, Karol G and Miley Cyrus have all worked collaboratively with Vevo to produce visually stunning original video content offering fans a different retrospect on their music.
Ellie’s new album Brightest Blue, includes a number of recent releases alongside a plethora of new songs, with the album being set in two parts, “Brightest Blue” (executively produced by Ellie Goulding & Joe Kearns) and “EG.0” respectively. Across the two halves, Ellie enlisted a number of writers and producers to help create the finished product, including the likes of Tobias Jesso Jr., Starsmith, ILYA, serpentwithfeet, Patrick Wimberly (of Chairlift) and Jim Eliot amongst others.