Global superstar Ed Sheeran officially returns with his new single “Bad Habits,” alongside the Dave Meyers-directed official video.
Sheeran marks his official return with the euphoric, song-of-summer contender, “Bad Habits.” An up-tempo, guitar-laced anthem, “Bad Habits” channels escapist energy and most importantly makes you want to dance. Ed co-wrote and co-produced “Bad Habits” with long-time collaborators, Johnny McDaid (“Shape of You”) and FRED (No.6 Collaborations Project).
In the video we see Ed as we’ve never seen him before as he depicts an alter-ego vampire character. Trading his distinct ginger hair for bleached white and his teeth for fangs, the dark-humor narrative serves as a metaphor for ‘bad habits’ as Ed embarks on a wild night out alongside his crew of ghouls, before morphing back to his real self the next morning, ginger hair intact, as the sun rises over him.
“Bad Habits” marks Sheeran’s first official release since 2019’s Platinum-certified, GRAMMY-nominated ‘No.6 Collaborations Project,’ which includes the multi-platinum, chart-topping hits “I Don’t Care (with Justin Bieber)” and “Beautiful People (feat. Khalid),” and features guest appearances from 22 of his favorite artists including Travis Scott, Eminem, Bruno Mars, Cardi B and Camila Cabello, just to name a few.