Global superstar and style icon Doja Cat battles Doja Cat in her first Sketchers campaign, the creative concept draws inspiration from Y2K, cyberpunk, and anime aesthetics as two opposing personalities of the artist battle each other in the signature Skechers style.
Doja Cat, Skechers Artist-in-Residence said:
Building out this campaign and a new world for the Uno with my creative director Brett Alan Nelson and Skechers has been amazing.
This is just the start. I look forward to sharing more of what we’ve been creating soon.
Famed for its signature air-infused wedge outsole, modernized silhouette, and vibrant colorways, the Skechers Uno collection has captivated shoppers everywhere through its ever-evolving range—seen on catwalks around the world as a coveted fashion sneaker.