Disney, Will Smith and Make-A-Wish® launched the #FriendLikeMe Challenge today pegged to the upcoming release of “Aladdin.” Will Smith, who stars in the film as the wish-granting Genie, is encouraging fans and celebrities to participate in the challenge and help show the world: Where there’s a wish, there’s a way.
Part of a global cause marketing campaign, the challenge poses the question: “If you were the Genie in Disney’s ‘Aladdin’ and had the chance to grant three heartfelt wishes for someone, who would you share them with? Tag a friend on Twitter and/or Instagram.
For every public post with #FriendLikeMe from April 29 through May 24, 2019, Disney will donate $5 up to $1 million to Make-A-Wish to help grant life-changing wishes to children battling critical illnesses all over the world. For more information, go to FriendLikeMe.org
Since 1980, Disney and Make-A-Wish have helped grant life-changing wishes for more than 130,000 children with critical illnesses around the world. Today, one out of every two wishes granted in the U.S. is a Disney wish. When a wish is granted, a child replaces fear with confidence, sadness with joy, and anxiety with hope.
Granting wishes is a part of The Walt Disney Company’s philanthropic and outreach initiative, Disney Team of Heroes, which delivers comfort and inspiration to families with children facing serious illness.