Ciara, fashion mogul, platinum-selling global superstar, and mom of three, announces the launch of Dare to Roam, a line of everyday essential accessories and gear with elevated style and protection made for the unknown journey and those who dare to roam.
Designed to withstand all the rigors of an on-the-go lifestyle, Dare to Roam offers durable, stylish, and ethically-made products at accessible prices, bringing ease, style, and reliability to daily commutes, travels, days on campus, and journeys back to school. At the intersection of design, fashion, and technology, each product is designed using a custom nylon with antimicrobial protection and a water-resistant finish to withstand the growth of odor-causing bacteria. The collection is a shield against harmful bacteria as DTR bags have been shown to suppress the growth of mold, mildew, fungi, and bacteria on the product to virtually eliminate odors, discoloration, and other deterioration of the product. Because this functional textile can stay cleaner longer, the Dare To Roam collection requires less washing, offering a more energy and water-efficient option to an everyday essential.
Dare to Roam was founded in partnership with Harper + Scott, a cutting-edge creative agency based in New York City with an innovative brand incubation division focusing on the design and production of private label branded goods. Together, Ciara and Harper + Scott created Dare to Roam with heightened style, utility, and protection in mind.
Dare to Roam and Ciara believe that doing good is equally as important as looking good, which is why 3% of all Dare to Roam profits will go toward the Why Not You Foundation. Ciara co-founded the nonprofit with her husband Russell Wilson to fight poverty through education, empowering youth to lead with a why not you attitude.