Carvel® Partners With Air Bud Entertainment For ‘PUP STAR: BETTER 2GETHER’

Yip, Yip, Hooray! Carvel®America’s Freshest Ice Cream® is partnering with Air Bud Entertainment for the release of PUP STAR: BETTER 2GETHER, debuting on Digital HD and VOD on August 29.

From August 7 thru August 11, Carvel is calling upon all proud pooch owners to “Help Carvel Find the Next Pup Star” by uploading a picture or video of their dog’s best talent on Facebook, Twitter, or Instagram using the hashtag #CarvelPupStar. The winner will receive two “VIP” (very important pup) tickets to walk the red carpet and attend the NY Theatrical Premiere Screening of PUP STAR: BETTER 2GETHER on August 19 in New York City.  Carvel and Air Bud Entertainment will select and announce the winner on August 15.

In honor of the partnership, Carvel is offering an exclusive edible image cake featuring the Pup Star herself, Tiny, and her doppelganger, Scrappy.  These specialty cakes are only available at Carvel shops from August 28 through September 25. Customers will receive $5 off a Digital HD download on FandangoNOW with the purchase of each Pup Star specialty cake.  Prices may vary by location.

For more information on the partnership and movie, please visit http://www.airbud.com/. To stay connected to all things Carvel, follow the brand on Twitter and Instagram at @CarvelIceCream, like it on Facebook at www.facebook.com/CarvelIceCream, or visit Carvel.com.