There’s no stopping him, with the release of his hit anthems, “Un Veneno” and “Para Repartir,” C. Tangana continues to take the music industry by storm with new salsa fused single “Pronto Llegará” feat. Darell.
Produced by the British duo Ill Blu, together with Alizzz, the track turns a sample from a song as recognizable as “El Día de Mi Suerte” by Hector Lavoe and Willie Colón into a clear declaration of intent. A mirror game between the past and the present of Latin music, which Pucho rounds off by recruiting Puerto Rican native Darell — one of the most recognizable and in-demand voices of the genre with hits such as “Te Bote” or the most recent “Otro Trago” under his belt — to redefine together the sound of Boricua salsa in the urban music of our days.
The video accompanying the track is helmed by Santos Bacana. The piece, shot in Madrid with the entire Little Spain team, draws inspiration from a variety of references — Fania’s retro aesthetics, Carlos Saura or even The Sopranos — to reflect that unique mix of old and new elements, Spanish and Latinos, which characterizes C. Tangana.
The video sees Pucho and Darell evoke the idea behind that ‘The life that awaits me will come soon’ from the iconic sample of Héctor Lavoe’s song, with “El Madrileño” surprising us as he loses himself to salsa dancing with actress Songa Park.