New York City-based indie-pop singer-songwriter, Aubrey Haddard releases her anthemic indie-rock third single, “Processing Power,” where she confronts being inundated with constant information.
The guitar-driven, heavier-leaning “Processing Power” is Haddard in overdrive–it’s the moment a system becomes overloaded. In a fast-paced, 24-hour news cycle that never seems to stop, one can swiftly become overwhelmed with uninterrupted information consumption. The result is a cathartic release where Haddard is able to unleash the emotions that come with being bound to such a perpetual system.
The track confronts the stress of the world becoming so technologically dependent and the frustrations that come with it. Haddard said:
Processing Power was written while trying to cope with my frustrations. It’s an anxious, cathartic song. I was feeling overwhelmed with both my own and the world’s dependence on technology and writing it felt like my own personal revolt.
My favorite part of the track is where I sing “the weight of the world in words is heavy.” I liked that line so much I sang it twice and layered up some creepy background voices. Later when we decided it would be a single, it made perfect sense to release a lyric video. The weight of the song in words is also heavy.
Haddard’s second full-length album, Awake And Talking, will be out on August 19, 2022, via Beverly Martel Records.