Black Eyed Peas legend APL.DE.AP and 2NE1 K-Pop icon SANDARA PARK join forces on brand new collaboration ‘2 Proud.’
Produced by long-time BEP music director Keith Harris, ‘2 Proud’ is an instant earworm, an infectious slice of pop infused with gentle hip-hop perfectly primed for global playlists. Speaking about the new music and working with SANDARA PARK, APL.DE.AP said:
It’s been a long time coming for SANDARA and I. Both of us grew up partly in the Philippines so to have been able to connect for the first time was a kind of magic. SANDARA was amazing on this track. We had made it during the pandemic but she was a star through everything. The song is a bit of a departure from a lot of what you’d expect from a Black Eyed Peas’ member, but I listen to a lot of different kinds of music. I hope you enjoy it too.
The track’s official video is directed by Ben Mor, who has also been behind the camera for Beyoncé, Coldplay, and the Black Eyed Peas. The ‘50s vibe video sees APL.DE.AP lounging poolside, soaked in soft Californian sunshine, SANDARA PARK channeled via a TV set indicative of the era. The easy feel and delicate palette of the video perfectly complement the track’s lilting, featherweight production, highlighting APL.DE.AP and SANDARA’s vocals as the standout elements.