NERDS® is making its bold debut on the world’s biggest advertising stage for the first time in its 40-year history, it is heading to the Super Bowl with its all-new ad which introduces NERDS Gummy, a new character made in the likeness of the fan-favorite NERDS Gummy Clusters – an unexpected, one-of-a-kind product combination of CRUNCHY and GUMMY packed in every bite.
The teaser for the big game ad features actor and artist Addison Rae teaching a mystery student dance moves, it’s none other than the NERDS Gummy being coached – someone quite literally new to the scene – that’s been hard at work in the dance studio all along.
In the full spot, the NERDS Gummy dances to “Flashdance…What a Feeling” performed by Irene Cara, and a dance routine culminates with the iconic dance scene from the movie, “Flashdance.” We then see the NERDS Gummy combine with the original NERDS characters to create the NERDS Gummy Cluster. Addison also appears at the end of the spot, beaming with pride at her student’s dynamic performance. This is Addison’s first Big Game spot, too.
NERDS Gummy Clusters are delicious whether enjoyed on-the-go or at home watching the game. Each bite features colorful, crunchy, tangy NERDS surrounding a sweet gummy center for a fun-to-eat, multi-sensorial treat. NERDS Gummy Clusters come in Rainbow and Very Berry flavors and are available nationwide in various sizes for suggested retail prices that range based on size between $1.48 – $10.48.