Multi-platinum-selling, GRAMMY® and Golden Globe® Award-nominated recording artist, Wiz Khalifa launches MISTERCAP’S, a new wellness company. The brand’s mission is to increase interest in the health benefits of mushrooms by creating more ways for people to incorporate them into their lives, nutrition, and well-being.
Moving up the ladder in the culinary space, mushrooms are known as a superfood to many in the industry due to them being an excellent source of vitamins and minerals. MISTERCAP’S is taking this a step further with the launch of its at-home grow kits, allowing consumers to experience the entire life cycle of a mushroom from mycelium to meal. The brand combines unique artistry and playful branding for a fun and educational multi-week culinary journey that will stimulate the senses and satisfy the palate. The brand name is also inspired by Wiz’s nickname amongst Taylor Gang, Mistercap.
Khalifa had this to say:
People love growing their own food.
People know so little about Mushrooms, so my goal with MISTERCAP’S is to showcase its positive benefits, and bring them to a wider audience.
MISTERCAP’S is launching exclusively online with three products: the Oyster Grow Kit, Shiitake Grow Kit, and Lion’s Mane Grow Kit, which are all organic, affordable, and eco-friendly, creating a farm-to-table feel for consumers. Not only will these kits produce mushrooms packed with flavor, but each species has functional and nutritional benefits, which may result in improving energy levels and brain function, reducing inflammation, and supporting the immune system.
The brand is also proud to be one of the only manufacturers in North America that sources and grows everything locally.