Gen Z stars Willow Smith and Harry Hudson are the faces of X8 Eyewear, the brainchild of X8, a paradigm-shifting, creative projects platform, and seed-stage venture fund based in New York, Seoul, and Singapore.
X8 Eyewear draws its inspiration from psychoanalyst Carl Jung’s Animus and Anima, a theory in analytical psychology that describes the feminine and masculine duality of our unconscious minds.
X8 created a 23-piece collection that transcends gender labels with fluid cool oversize shapes and architectural flourishes.
While this is Smith and Hudson’s first foray into working with eyewear, it isn’t for X8, which was recently co-founded by Won Lee, the former CEO and CCO of Gentle Monster USA—the South Korean eyewear company—overseeing its rapid rise as one of the biggest eyewear brands in the world.
X8 Eyewear is available for purchase on the X8 website x8.xyz.