Vevo, the world’s leading music video network, announces the release of Demi Lovato’s Official Live Performance of “FREAK,” off her new album, HOLY FVCK. “FREAK” follows Demi Lovato’s previously released Official Live Performances of “EAT ME” featuring Royal & The Serpent and “29.”
Vevo and Demi Lovato have a long history of working together, including a 2012 “Vevo Presents” set, 2017 Vevo x Demi Lovato performance of “Tell Me You Love Me,” and Footnotes videos of “SUBSTANCE,” “SKIN OF MY TEETH” and “Dancing With The Devil.”
Demi Lovato closely collaborated with Vevo’s team to create a completely bespoke set that allowed room for honesty and vulnerability. The intention of the performance space was to strike a balance between alluring and disorienting, clean and approachable. “FREAK” kicks off with Demi back to back with her guitarist, hand placed gently around her throat. She stalks her way over to the stage, wailing as multicolored lights flash overhead. Dripping in leather and chains, Demi rocks out with her band, a chorus of heavy guitars and thunderous drums filling the room before the set goes dark.